The Modern Clock Factory
2022

The Modern Clock Factory is a set of style frames that follows the fictional story of an artisan designing numbers for his clock, but with a modern twist.
The project prompt was simply to deconstruct a time-keeping device. I'm a big fan of Illustrator's shape builder tool, so instead of sketching my ideas out, I just went right into Illustrator and started deconstructing numbers. That is when I came up with the story.
Throughout the piece, I focused on the deconstruction of the clock's numbers. The clock hands in each frame reference the position of each number in the clock.  
Check out some of my process down below!

Process
Initial style frame concept/design
Initial style frame concept/design
Software Used

Illustrator