WTRMLN WTR Concept
2022
Project Brief: Design and conceptualize a pitch board for a 30 second commercial for the soft drink WTRMLN WTR that aims at promoting the healthy qualities of the product.
Before initiating the commercial story board I decided to hold a small-scale survey throughout the Savannah College of Art and Design to see what the average views were of WTRMLN WTR in college students.
Out of 61 students, 57 hadn't tried WTRMLN WTR. That is 93.4% percent. Additionally, out of those 57 students, 54 said they hadn't tried the product simply because they hadn't heard of it.
Based on the research, I realized many people haven't tried WTRMLN WTR, not because they don't want to, but, again, because they haven't heard of the product. Thus, I wanted to create a commercial that kept in mind the brief, but also one that added appealing visuals that would attract new clients, the majority of them being women.
Check out the design board below.
Design Board
Process
Timelapse working
Initial thumbnails
Rough Sketch
Refined Sketch Iterations
Color Blocking
Playing with shapes before sketching
Playing with shapes in motion
Rough Sketch
Refined Sketch, playing with hands
Recreating WTRMLN WTR into illustrative style
Software Used
Photoshop
